You know that you are doing things right at an artist when people like Adele say that they are waiting for your album. Frank Ocean had been gone for so long. Everyone that purchased his debut album wanted to see what he was going to release next. It was the most highly anticipated album that no one saw coming.
Frank Ocean was elusive. He became the renegade that refused to put out his music before he felt that it was time. Fans have a tendency to rush albums and try to get the artists to release music before they are ready. Frank Ocean didn’t believe that this was something that he wanted to do. This became a fun game though. Some people even thought that he might crack under the pressure to bring forth another album.
What he chose to do is release a visual album in the same way that Beyonce did. Frank Ocean, in contrast to Beyonce, dived into a level of obscurity that pushed him away from the pop crowd. His album has not produced any standout singles, and that may be the way that he ultimately wanted it. The critical acclaim is there, and fans are soaking it up. Many fans have just been happy to have a Frank Ocean album in their hands. He made it so difficult to access any new music prior to the album. People were just thrilled to get their hands on the album that he released.
Frank Ocean set up a SoundCloud account online. He made it his business to lure fans and keep them interested in new music possibilities, but he never uploaded any music. There was a proposed album release of the album on a random Friday. Then it was stated that Frank bailed at the last minute and decided not to release the album. Fans would get hyped up about this release, and then they were instantly disappointed. Then it was stated that there was an app that would send an alert when the new album dropped. It was like Frank Ocean was teasing fans in the ultimate way, and people just had to sit by and wait for the album to appear. Miraculously – out of the blue – it did.