Nathaniel Ru: One Of The Innovative Thinkers Behind Sweetgreen

The article “sweetgreen’s Nathaniel Ru: Everything You Do Should Last Longer Than You” describes the process behind the creation of the fast casual, farm to table restaurant chain and the reasoning behind its innovative approach to its business plan. Ru and his associates pursued their idea to create a place where convenience, fun, and health food were easily accessible. Succeeding to convince a D.C. landlord to see past their inexperience to the merit in their idea led to the opening of the brand’s first store in downtown D.C. Sweetgreen has since grown to include 21 locations in all of the major northeast cities, California, Chicago, and several suburban towns.


But the intent of sweetgreen reaches beyond just a unique place to get a locally sourced salad. The business behind the brand is focused on creating an experience for customers that connects their desire to eat the food with a good reason to eat it at sweetgreen. Community outreach and commitment to staying true to its core values is the standard that sweetgreen hopes sets it apart in the minds of customers who they believe want to feel connected to the places they eat and shop at.


A graduate of Georgetown University, Nathaniel Ru believes in service design and innovative locations. By going outside of areas over saturated by fast food joints Ru sets sweetgreen apart. He and his coowners continue the company’s free thinking approach by designing spaces that feel welcoming and interesting to visit. According to Ru even the open view into the kitchens that allows customers to see meals being prepared is by design; it fosters trust by transparency.


Ru also believes in ensuring the customer experience at sweetgreen is always consistent, so the brand’s commitment to giving consumers a personalized experience via the design and technology of each location is a priority. Meeting with farmers and local sources of ingredients is prioritized over meeting with landlords when considering new locations, says Ru, reasoning that knowing the area is capable of meeting the restaurant brand’s source standards is key to knowing if it has potential to be home to a sweetgreen. As the opportunities for this brand continue to grow and lines outside of locations continue to persist sweetgarden seems to be poised to continue to impress and excite consumers and investors alike thanks to the philosophy of Nathaniel Ru and the rest of the team behind sweetgreen.

Check out Nathaniel Ru on LinkedIn and Twitter

Learn more:

Norman Pattiz on the Significance of Podcast Advertising

Norman Pattiz

Norman Pattiz is the Chairman of PodcastOne. PodcastOne is the largest advertiser network in the United States. Recently, Norman Pattiz announced the launch of the latest Jericho Network Program. The program is known as ‘Beyond the Darkness’. The program will be the newest show on the podcast network run by Chris Jericho, the WWE star. The program will feature entertaining and enlightening talks with various renowned researchers. The program will be characterized by the provision of challenges on the viewer’s knowledge on ghosts, demons, ghouls, mysteries and monster encounters.

Tim Dennis and Dave Schrader will host ‘Beyond the Darkness.’ Besides hosting the program, Dave Schrader and Tim Dennis are also radio hosts. Each new episode of the program will be released on Monday. The new episode release will be aired on the PodcastOne app, the, and the iTunes. The main participators in Beyond the Darkness will bring the effect of paranormal to its viewers. Pattiz postulates that the program will experience a massive audience growth due to its famous hosts.

Before establishing PodcastOne, Norman Pattiz was the founder of Westwood One. Norman utilized his forty years experience in the syndication of radios in the company’s establishment. Under Norman Pattiz’s guidance, Westwood One became the largest news provider in the whole of America. Westwood One did provide not only news but also entertainment, sports, traffic programming and talks to different Broadcasting Industries.

Over the years, Westwood One became the owner, manager and news distributor to various radio networks including NBC, CBS News, CNN radio, The Super Bowl and the Mutual Broadcasting System. Norman Pattiz led Westwood One in the airing of a variety of shows and the Winter and Summer Olympic Games. Besides being recognized by the Westwood One Company, Norman Pattiz was also known globally. He received an award by the Giants Broadcasting from the American Broadcasting Library.

Norman Pattiz’s broadcasting skills and management made him famous. In 2000, President Clinton appointed Norman to provide his services to the Broadcasting Board of Governors of the United States of America. In 2002, President Bush reappointed Norman to serve on the same Board. Norman guided the board in the overseeing of operations in the US. Norman guided many broadcasting services including The Voice of America, Middle East Broadcasting and Radio Liberty.

Norman involves himself in almost everything at work. He brings his ideas to life by the implementation. Norman is excited by the content consumption trend. Norman provides that the trend is now entirely democratic. Norman believes that this trend will help podcast reach the public.

Follow him @norman_pattiz and on Linkedin

Learn more:



The executive chairman and Tom Webster who is the VP strategist at Edison Research published the findings of a continued series of detailed studies focusing on the results of marketing tests with five big national brands across different categories and products. This being the first ever research of before and after campaign name done for Podcast showed how important the advertising was for various brands.


Key results from the search included


A particular grocery brand post campaign was mentioned by over 60% of listeners which was way higher than the 7% among audiences during the pre-study.The product awareness that was not aided rose from by 47% from the pre-study to the post-study for a product based on finance, the automobile aftermarket product was 37%, and the product for a lawn and garden was 24%.


Over one-third of the users had an excellent opinion towards an automobile aftermarket product in the post study. This was up from 18% in pre-study. 22% of respondents said they would likely use a lawn and a garden product. This too was up from the 16% in the pre-study.A specific marketing message for vehicles aftermarket product in the post study increased by 60% compared to the awareness in the pre-study. For a dining restaurant that’s casual, rose to 76%. Read more:


Norman Pattiz founded Westwood One, a company that under his great leadership grew to become America’s biggest radio broadcasting on news, sports, and entertainment, talk and traffic programs. Westwood One owned and managed some networks that include; NBC Radio, CBS News, CNN Radio, the Mutual Broadcasting system, NFL Football, NCAA Basketball, Super Bowl and both winter and summer Olympic Games.


Mr. Pattiz was appointed by President Clinton in 2000 to serve on the Broadcasting Board of Governors in the USA. President Bush again reappointed him to the same Board in 2002. The primary role of the BBG is to oversee all nonmilitary broadcasting services in the US, and these include; “The Voice of America,” “Radio Free Europe,” “Middle East Broadcasting” and many others. He is credited with convincing and starting radio and television services in all of the 22 Arabic speaking nations of the Middle East.


He also was in the forefront in the establishment Farsi language spoken in Iran.The radio has over 40 million.Besides his broadcasting background, Mr. Pattiz is the regent of the University of California where he serves the chairman of the Lawrence Livermore and Los Alamos National Security Laboratories.Mr. Pattiz was included in the National Radio Hall of Fame in 2009 on top of receiving the Giants of Broadcasting Award presented to him from the University of American Broadcasting.


Learn more: