The executive chairman and Tom Webster who is the VP strategist at Edison Research published the findings of a continued series of detailed studies focusing on the results of marketing tests with five big national brands across different categories and products. This being the first ever research of before and after campaign name done for Podcast showed how important the advertising was for various brands.


Key results from the search included


A particular grocery brand post campaign was mentioned by over 60% of listeners which was way higher than the 7% among audiences during the pre-study.The product awareness that was not aided rose from by 47% from the pre-study to the post-study for a product based on finance, the automobile aftermarket product was 37%, and the product for a lawn and garden was 24%.


Over one-third of the users had an excellent opinion towards an automobile aftermarket product in the post study. This was up from 18% in pre-study. 22% of respondents said they would likely use a lawn and a garden product. This too was up from the 16% in the pre-study.A specific marketing message for vehicles aftermarket product in the post study increased by 60% compared to the awareness in the pre-study. For a dining restaurant that’s casual, rose to 76%. Read more:


Norman Pattiz founded Westwood One, a company that under his great leadership grew to become America’s biggest radio broadcasting on news, sports, and entertainment, talk and traffic programs. Westwood One owned and managed some networks that include; NBC Radio, CBS News, CNN Radio, the Mutual Broadcasting system, NFL Football, NCAA Basketball, Super Bowl and both winter and summer Olympic Games.


Mr. Pattiz was appointed by President Clinton in 2000 to serve on the Broadcasting Board of Governors in the USA. President Bush again reappointed him to the same Board in 2002. The primary role of the BBG is to oversee all nonmilitary broadcasting services in the US, and these include; “The Voice of America,” “Radio Free Europe,” “Middle East Broadcasting” and many others. He is credited with convincing and starting radio and television services in all of the 22 Arabic speaking nations of the Middle East.


He also was in the forefront in the establishment Farsi language spoken in Iran.The radio has over 40 million.Besides his broadcasting background, Mr. Pattiz is the regent of the University of California where he serves the chairman of the Lawrence Livermore and Los Alamos National Security Laboratories.Mr. Pattiz was included in the National Radio Hall of Fame in 2009 on top of receiving the Giants of Broadcasting Award presented to him from the University of American Broadcasting.


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The Statistics Are Alarming: Approximately Ninety Percent of Individuals Suffering from Sleep Apnea are UnDiagnosed According to Dr. Avi Weisfogel

Understanding What Dental Sleep Masters is About:

Sleep Apnea is relative to breathing that is disturbed during nighttime hours, when the patient is sound asleep. This type of conditions has been linked with cardiovascular disease, diabetes, stroke, heart failure, depression, metabolic syndrome, and the individual receiving injury while at work. The issue even comes to the forefront when the person is driving and has been associated with motor vehicle fatalities. What is more, most persons with the disorder, are not being properly diagnosed as having it.

It is an Absolute that the Medical Awareness of this Disorder is Highly Limited:

The Dental Sleep Masters’ program, though, is offering hope, as it pertains to the above critical health issue. It provides ready solutions which are correspondent to sleep apnea. The model created for the physician, the certified sleep physician, sleeping labs, DME providers, and dentists and other related healthcare providers, as well as the patient, provides all individuals, mentioned, with a positive focus as to the condition. The new model is certain to maintain compliance of the treatment plan by the patient. The rate of compliance is now set at an impressive ninety-percent level. It is effectively designed to focus on care of the patient, while, simultaneously, providing, much, in the way of opportunity within the local medical community.

Exclusive Notes Regarding Dr. Avi Weisfogel:

Dr. Avi Weisfogel is one of the founders of the Dental Sleep Masters program. He has a background pertinent to sleep disorders and appropriate remedies. Dr. Weisfogel established his first dental practice in 1999. The practice was referred to as Old Bridge Dental Care, located in Old Bridge, New Jersey. He supervised the practice for a period of 15 years. During this period of time, Dr. Weisfogel was voted as the Best Dentist, on several occasions. He started observing and studying sleep patterns and disorders, while practicing dentistry. He discovered, in his observations, how healthcare providers could be assistive in remedying such health concerns. He moved forward, as to his observations, establishing many sleep disorder related companies. The evolution brought about the Dental Sleep Masters’ program in 2014.

The concept behind Dental Sleep Masters was Dr. Weisfogel’s desire to assist dental practitioners and physicians in getting involved in identifying patients suffering from sleep conditions; and providing a cure. The Dental Sleep Masters’ program has been practical to Dr. Weisfogel in that he has acquired, much, in the way of knowledge about the condition of sleep apnea. As far as educational background, Dr. Weisfogel earned his BA in Biology and Psychology from Rutgers University. He earned his DDS from the New York College of Dentistry.



Don Ressler Starts Online Businesses

The online business world has a large amount of competition. One of the people who has been able to achieve great things despite the remarkable amount of competition has been Don Ressler. He has become one of the most respected people in the online business community in a relatively short period of time. He credits much of his success to his ability to foresee various trends in terms of what consumers will want to buy in the future. This allows him to offer products that will sell in large quantities. Meanwhile, his competitors often miss the mark and incur large amounts of debt by ordering large inventories that sit in a warehouse without being sold.

Don Ressler tends to focus on areas where he has a great deal of experience. This philosophy has served him very well in his career. He feels that many people create startups simply because they want to become involved in a hot industry. Meanwhile, they are not very familiar with the industry itself. Don Ressler believes this type of situation can only result in a negative outcome for the business owner.

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Video: JustFab’s CEO on what it’s like to be a unicorn
JustFab wants to be the next H&M

The cosmetics and skincare industries have both been very good to Don over the years. It was in these industries that Don made a very big mark for himself by creating his first very successful business. If was a website called Dermstore. It specialized in offering consumers a very large selection of the latest and most popular cosmetic and skin care products. It did not take long at all for the site to catch on. Don made back all of his original investment much faster than he ever believed possible. Dermstore was a smashing success and made Don a tech startup star overnight.

The success of Dermstore brought a lot of attention to Don Ressler. Many venture capitalists quickly took notice of Don and his business activities. Needless to say, they wanted to be a part of his next website because they were certain that it would be a winning idea. Don felt that he wanted to try something different with his next startup venture. He believed that the massive clothing industry was ripe for the picking. Don was unimpressed with many of the other online clothing retailers. Don Ressler came up with the idea for JustFab when a female friend could not find the clothing she wanted online. Once again, the success of JustFab was overwhelming.