The executive chairman and Tom Webster who is the VP strategist at Edison Research published the findings of a continued series of detailed studies focusing on the results of marketing tests with five big national brands across different categories and products. This being the first ever research of before and after campaign name done for Podcast showed how important the advertising was for various brands.
Key results from the search included
A particular grocery brand post campaign was mentioned by over 60% of listeners which was way higher than the 7% among audiences during the pre-study.The product awareness that was not aided rose from by 47% from the pre-study to the post-study for a product based on finance, the automobile aftermarket product was 37%, and the product for a lawn and garden was 24%.
Over one-third of the users had an excellent opinion towards an automobile aftermarket product in the post study. This was up from 18% in pre-study. 22% of respondents said they would likely use a lawn and a garden product. This too was up from the 16% in the pre-study.A specific marketing message for vehicles aftermarket product in the post study increased by 60% compared to the awareness in the pre-study. For a dining restaurant that’s casual, rose to 76%. Read more: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
Norman Pattiz founded Westwood One, a company that under his great leadership grew to become America’s biggest radio broadcasting on news, sports, and entertainment, talk and traffic programs. Westwood One owned and managed some networks that include; NBC Radio, CBS News, CNN Radio, the Mutual Broadcasting system, NFL Football, NCAA Basketball, Super Bowl and both winter and summer Olympic Games.
Mr. Pattiz was appointed by President Clinton in 2000 to serve on the Broadcasting Board of Governors in the USA. President Bush again reappointed him to the same Board in 2002. The primary role of the BBG is to oversee all nonmilitary broadcasting services in the US, and these include; “The Voice of America,” “Radio Free Europe,” “Middle East Broadcasting” and many others. He is credited with convincing and starting radio and television services in all of the 22 Arabic speaking nations of the Middle East.
He also was in the forefront in the establishment Farsi language spoken in Iran.The radio has over 40 million.Besides his broadcasting background, Mr. Pattiz is the regent of the University of California where he serves the chairman of the Lawrence Livermore and Los Alamos National Security Laboratories.Mr. Pattiz was included in the National Radio Hall of Fame in 2009 on top of receiving the Giants of Broadcasting Award presented to him from the University of American Broadcasting.