Don Ressler, Kate Hudson, and Fabletics Continue to Reach Women through Workout

Women’s athletic purchasing reached a high in 2010, yet women were still forced to choose between workout clothes that were functional and comfortable, those that were fashionable, and those that were affordable. Don Ressler and Adam Goldberg took notice of the issues and the trends, leading them to found Fabletics. They sought to revolutionize active wear for women: combining affordability, comfort, functionality, and a look that women would find fun and fashionable.

Looking to truly create a product that women would enjoy purchasing and wearing, they used information from their own focus groups and consumer tests rather than from market trends. These tests revealed the issues women today have with active wear: hideous, low-quality clothes that are ill-fitting on the affordable end of the spectrum, or having to pay more than a gym membership to put together a functional outfit that looked nice.

Working with Kate Hudson was another positive step for the company. The actress proved to be a friendly and confident face that linked Fabletics even further to its buyers. She was even brought on board as a cofound due to her passion for communication with those women whom Fabletics was founded for. Hudson also allowed Fabletics to be one of few sportswear companies that was able to target specifically to women, and she continues to keep the brand at a strong online and in-person presence with its consumers.

Ressler himself, alongside his work with Hudson, strives to better the company no matter the obstacle. His years of experience in the fashion industry allowed him to tackle the complex issue of sportswear for women and its multitude of needs head-on. Other issues, particularly those of funding in the beginning, were also met by Ressler and resolved. Ressler’s understanding of Fabletics need for online presence to be strong and appealing to all, including its grassroots style of marketing, has helped the company to be excellently marketed from the beginning. Beyond the company’s, and Hudson’s, online presence, marketing and sales are done mainly online. The company incorporates a VIP system to its online sales, discounting products it would have sold anyway. Offering introductory promotions, the VIP program requires a $50 monthly fee in exchange for rewards points, discounts, and free shipping. Along with the introductory promotional prices new users can also take a quiz on the website to optimize their purchasing strategies, through both function and fashion.

Ressler is a founder who is proud of the choices he has made, choosing not to exploit women who strive to better their health but also choose to feel good about themselves while doing it – and don’t want to be overcharged for trying to do both. The efficiency of online shopping combined with the enjoyable prints has enabled busy women to find more fun in their workout routine. With the company finding success within its original market, Fabletics will strive to further empower women and add plus size lines to their collections.

Lime Crime Embraces The Dark Side of the Unicorn

When Lime Crime first introduced their Unicorn line, the hair colors where bright hues that were perfect for those with lighter hair. However, brunettes want to have some fun too. Lime Crime is introducing hair dyes for those with darker hair. The colors are beautifully dark and include such colors as Squid, a dark purple hue, Sea Witch, a dark green color, Chestnut, and Charcoal. These hues are perfect for those who want to show that unicorns can be mysterious, have a dark dramatic side, and still be true to who they are. The products are vegan, which means there are no harsh chemicals that could damage your hair.

Lime Crime is passionate about people being true to themselves. There are several ways that the company pours their passion into their products. This includes creating products that are vegan including their hair dyes. There are no animal ingredients or their by-products, such as beeswax and whey, in any of their products. No animal was ever used in testing the colors.

Their products are also cruelty-free. Customers can rest assured that Lime Crime does not do any testing on animals. Lime Crime is passionate about not hurting animals in any way. They have gone through vigorous certification to become both Leap Bunny Certified as well as PETA certified.

Lime Crime walks the walk by hiring only those who are interested in creating animal-friendly products. Most employees take time to foster and adopt animals that need a home.

Don Ressler’s Business Success

August 13th 2017 Update: Don Ressler has made another stride forward with his business, by creating a new way for brick and mortar stores to communicate with online shopper profiles. The new membership program at Fabletics has proven extremely popular, and customers are starting to really benefit from a new marketing strategy that’s designed to make shopping much easier.

May 28th 2017 Update: Don Ressler and Adam Goldenberg have been hard at work utilizing new technology to make fashion more affordable.  Great article about the initiatives they’ve taken, and where Don in particular is looking to grow TechStyle going forward.

Many people today have a dream of starting a company. However, this dream needs to be backed up by an action plan if it is going to be successful. Don Ressler has done a great job in this field, and he is excited about all of the changes that are coming in the future. If you want to take your business idea to the next level, you need to figure out a way to scale it up over time. Don Ressler did that with JustFab, which is one of the fastest growing companies the world today. Learning from his is a great way to understand the areas in which many people can find success in both the short term and the long term.

Read more:
Happy in El Segundo: TechStyle COO Anton Von Rueden on the Perks of Life in the South Bay
JustFab raises $85M at what sources say is a $1B valuation

Don Ressler

From the time he was in school, Don Ressler has always wanted to start his own company. He did not realize how much work it would be at first. However, he had a plan in place and he followed it to perfection. One of the best parts about his experience is the fact that he never gave up even when it got difficult to keep going. There are a lot of people who want to take things to the next level in their business but are unsure of how to do so. At the end of the day, it is all about learning how to add value to the lives of customers. If you can do that, the business growth will take care of itself.

Future Growth Plans

In the coming years, Don Ressler wants to make sure that he capitalizes on all of the momentum that he currently has. A lot of people would start to sit back and enjoy their success. However, Don Ressler is the type of person who is always trying to get to the next level. There are a lot of people who wish they had the success that he had in business. If you want to start a company, you need to figure out a way to add value to the lives of other people. When you run your own small business, you need to continue to think of ways to add value to other people. There are a lot of people who rest and then regret it later on because they end up losing market share to the competition.

Find more stories about Don Ressler on Matrix Partners