Desiree Perez Taking Tidal to New Places
UPDATE: January 23rd, 2017–Tidal will now be streaming exclusive content for Spring customers. Read below how this exciting change will impact Desiree Perez and the rest of the Tidal family.
Music streaming services are big business. Millions of dollars are made with these businesses. It is no secret that Tidal is the underdog in the industry, but exec Desiree Perez is trying to desperately change that. She has made it clear that this is a company that is planning to be around for a long time.
The management has changed a couple of times as executives have stepped down, but this has not deterred founder Jay-Z one bit. Most people thought that he would become someone that would just freeze up like a deer in headlights, but he has not missed a beat. Even after the membership staggered and leaders in management stepped out of their roles, Jay-Z was still trying to deviate to another plan to save his investment. These days he is doing more than just competing in survival mode. Jay-Z, with the help of Desiree Perez, is seeing Tidal thrive with new memberships and a bundle of curiosity from music fans. That is what Desiree Perez wants. She has the desire to bring customers in, but the first thing that she has to do is get the customers interested.
Jay-Z has been trying to work a lot of different angles. The best angle, however, has been where he has gotten Desiree Perez to help finalize some multi-million dollar contracts. This is where she shines. She has been in the wings with the Roc Nation contracts. She has stayed in place with the Tidal business as well.
Shawn “Jay-Z” Carter may not know all of the tricks of the trade for businesses, but he certainly does know about getting the right business people in place. There has never been a time when he did not have the right person in place to help him transition from one area to the next. Desire Perez has been that person that has managed to help him transition from rap to music streaming. This is not something that everyone can do, but Desiree Perez has helped Jay-Z make it look easy.
Perez owns her own business. She knows how to finalize those deals that are going to be the most profitable for the artists and the Tidal business. That is why more people are signing up for Tidal. There is a person behind the scenes that is getting some good deals in motion. Des Perez has the right mindset for growing the Tidal business.
Tidal has been back in the news following the garnering of a couple of album exclusives from some of their more famous co-owners such as Rihanna, Beyoncé, T.I. and Kanye West. The Tidal app is said to be gaining ground and is more popular than it once was. This is credited i part to West’s release of The Life Of Pablo. More than one million people have signed up as trial users since this past February.
Perez is no stranger to business or the entertainment industry. She is married to “OG” Juan Perez. Juan Perez heads up Roc Nation Sports. She has a rep for having strong negotiation skills and accounting abilities. Her history and managerial talents somewhat speak for themselves. She is even credited with nailing down the deets for Beyoncé’s Formation stadium tour and being a noteworthy player in Rihanna’s deal with Samsung.
Perez is also reportedly a member of the influential Hova Circle. The collective also includes her spouse, Jay Brown, Jana Fleischman, Chaka Pilgrim and TyTy Smith. This group is behind the entirety of Roc Nation but also Tidal as well.
The Tidal app and streaming service it said by some to be cutting its own path through the highly competitive industry of music streaming in an attempt to score more young music fans as customers. Rumor has it they would not turn down any purchase offers from any corporate interests either. Challenged by debt, Tidal does not have the same resources as their more well-known competitors Apple Music and Spotify.
Tidal has recently attempted to put more of the service’s focus on new and upcoming music rather than their already existent catalog of cuts. They have been promoting a few different categories. Those categories presently include the following: Tidal Discovery–their list of new releases, Tidal Rising–their group of up and coming artists and Tidal X which features exclusive live material.
Source: Rumor Mill: Who is Des Perez?