Doe Deree: The Lime Crime Mastermind

Having been born in Russia, she wanted to stretch her wings and go places. At the age of 17, she moved to New York City. She went on to start her career in singing which acted as a stepping stone in marketing for a bigger business that was still on its way. Even after surviving in the music, which is not a walk in the park, she wanted something different. However, Doe Deree was more curious to make a legacy in her life.

It is through music that she met her husband who, just like her, was a songwriter and shared the same dreams as hers, promoting a music band that they were both in. That is how she diversified her thoughts to start Lime Crime, a makeup company. But did her entrepreneurial thoughts start at 17? No, she was born with this mindset. At the age of 13, she was making moves in her mother country, selling temporary tattoos to her classmates, although she ended up wearing them seeing it cool to have temporary tattoos. In 2012, she moved from New York to Manhattan before going to Brooklyn. Learn more:

Doe attributes her success to the passion that she had, and advices her fellow women to not give up since everyone is gifted in one way or the other. She says that once one maximises on the same, then they realise their real self. For one to succeed in this life, one needs to understand who they are, and place a value on their lives no matter how different they might appear to the rest of the society around them. She gives a living testimony of how she at times felt lonely due to the choices that she made, but since she was focused, she pressed on to that direction until her dreams came true.

Stepping into the makeup industry seemed to be a risky venture since the products she was offering were not readily available. But did she pack her stuff and go? Not at all. Her determination to bring the same to the market would mark the success or failure of her business. She had to gamble by bringing in the same to the market by producing them as an entrepreneur. To her surprise, that is what many people were waiting to get. That is what made Lime Crime a huge success in the first few months just after she rolled her products to the market.

According to Doe, makeup means the freedom of expressing herself, together with the other women, without worrying being judged. Women express themselves, not through talking but on what is applied to their bodies; be it hair or their face. Learn more:

Doe Deree remains to the mastermind of Lime Crime makeup industry.

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