Luis Carlos Trabuco Cappi, The Bradesco Champion

When you talk about the vibrant Brazilian economy, you cannot fail to mention Luis Carlos Trabuco Cappi. He is a distinctive corporate leader, a renowned businessman, and a sociologist. Luis Carlos is a Brazilian citizen born on 6th Oct 1951 in Marilia.

Presently, he stands at the helm of Bradesco as the President of the top-ranking banking institution in Brazil. His tenure commenced back in 2009 immediately after Marcio Cyriono, the then President, retired. During Cyriono’s reign, Bradesco’s market value had soared up the sky from $5 billion to $30 billion. Unfortunately, their lead as the biggest bank in Brazil was lost to Unibanco, a close competitor after it had merged with Banco Itau the same year that Luis Carlos Trabuco Cappi took over.

Vision For Bradesco

Having attained the prestigious top sit in the company, Luis Carlos Trabucco Cappi had only one goal in mind, which was to expand Bradesco and its client base. To him, customer service and experience were essential. His clients were by far much important than competing for that first position. As a result, he strived to edify them through pitching in encouraging innovation, developing a different line of thought, and being feisty in the day to day business operations. To complement his vision, he introduced strategies that set Bradesco to a unique path of success in the banking sector of Brazil.

With all that said, how was he going to achieve? Well, Luis Carlos Trabuco Cappi had a great plan. He tapped on the vast network of teams in the institution and integrated them into a force that worked as a single unit. Moreover, with his extensive experience in the executive level of management, it did not take him long to realize that the management of Bradesco previously lacked cohesion. Hence, he went ahead to unify it, and this paid off since the firm could now make consolidated decisions that saw its product line expand well beyond the banking and financial services.

Moreover, the approach enabled the company to access new markets and expanding its market share. Besides, he gave sovereign control to branch managers and did away with too much interference from the headquarters. The freedom instigated more hard work as they felt part and puzzle of the company’s achievements.

Luis Carlos Trabuco Cappi Not Done Yet

To this point, Bradesco was already reaping immense benefits from its profound success and increasing clients. Nonetheless, Luis Carlos Trabuco Cappi was still treading on. In 2015, he resolved to take a bold move whose aim was to make Bradesco a hallmark of financial power. With the full approval of the board, he went ahead to acquire Brazil’s HSBC for a tune of $5 billion. What were his thoughts? Most people wondered since the acquisition was the largest that year in the country. He aimed at increasing Bradesco’s market share, which tripled that of Unibanco. This move saw the company bounce back to being the banking leader in Brazil.

Success Does Not Go Unrewarded

Luis Carlos Trabuco Cappi has spanned a successfully eventful career. As a result, he has been a recipient of many accolades. In 2015, he was named the Entrepreneur of the Year in Finance courtesy of Dinheiro. Moreover, he received the Insurance Personality of the Year Award twice for his unceasing efforts and rational strategies that revolutionized Brazil’s financial sector. His glory did not halt, as he received an invitation by President Dilma Rousseff to be the overall head of finance in the country. However, he gladly declined the offer and chose to stick with Bradesco.

Education And Career

Luis Carlos Trabuco Cappi is a graduate of Sao Paulo University. He pursued a Bachelor’s degree in Philosophy. At the tender age of 18, his career wheel had already started moving. He joined Bradesco as a clerk and rose up the ranks over time. In 1984, he was elected Director, a position he served for approximately 15 years. Later, he was appointed as the company’s Vice President. Here, he worked closely with the President to formulate strategies that are attributed to Bradesco’s success to date. In 2009, he took up the role of President that has seen him being ranked among the best-paid CEOs today.


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